For the first time in history, women are the vital engine of economies and markets...
Between 60% and 90% of global purchases of consumer goods are made or influenced by women.
In 2016, this represents approximately 24 trillion dollars annually
Women increasingly drive the market of numerous products and services. It is estimated that they make or influence the purchase of¹
94% of home appliances and furnishings
91% of homes
89% of bank accounts
88% of food .
80% of health products and services
70% of travel decisions
66% of computers
60% of cars
Women are revolutionizing market demand for goods and services, but their new needs and expectations are still rarely seen or understood by most companies.
The talent gap and imbalance in companies between women and men impacts profitability, productivity, competitiveness², innovative potential, and sustainability.
Greater economic opportunities for women, on equal terms in the labor market and in the management of companies, would increase the global annual GDP by 26% by 2025³.
At FUTURA Business Innovations, we can help you…
We are a global consulting firm specializing in inclusive business strategies and organizational management, through innovations based on gender and sociocultural aspects. We help leading organizations and companies seeking to improve their performance, competitiveness and sustainability with innovations that connect their business and management strategies with the differential needs and expectations of women and men, as well as with new international standards on gender equality..
FUTURA Business Innovations provides companies with new market opportunities and creative solutions to close gender gaps in unmet demand for goods and services, as well as talent imbalances, contributing to the success of their business, the commitment of their teams, and a greater social impact.
FUTURA Business Innovations
4200 Massachusetts Avenue NW, Suite 912 Washington DC, 20016, USA
Phone +1 (202) 237-6375